Creativity and Innovation
DTU Entrepreneurship is pleased to invite all interested parties to welcome our new Affiliated Professor, Søren Salomo.
Topic of Søren Salomo's inaugural lecture:
Creativity is seen as the starting point of innovation and is certainly a cornerstone of initiatives for innovation. If you want to create something new, being able to think “the new” is essential. Thinking “the new” involves the cognitive capabilities not only to recognize the problem or gap at hand, but also to develop new approaches to solve problems or exploit opportunities.
Understanding the underpinnings of individual cognitive capabilities relevant to creative thinking and behavior has led to a substantial stream of literature rooted in psychology and management. The latter being primarily interested in how to support and enhance individuals’ creative thinking capabilities through application of concrete tools and approaches.
However, limited research has explored the relationships between creativity of individuals or groups and affect. An issue, which certainly deserves more attention, as breaking away from the known will be determined and influenced by different states of affect and, as we all have experienced, creative endeavors seldom happen in individual isolation. More recently and partly driven by established firms’ urge to emulate a dynamic start-up culture, creativity-enhancing design of workplaces has received significant attention, at least in management practice. Creating such specific work environments may also stimulate creativity indirectly through their impact on the employee’s affective states.
Beyond the physical work environment, digitalization is another phenomenon which deserves more attention in the context of creativity. Creativity of machines and human machine interaction become issues of relevance, when creating the starting point of innovation.
We look forward to celebrating Søren and seeing all of you.
Best regards
DTU Entrepreneurship
Jes Broeng
Director, Professor
Please see invitation and further details about Søren Salomo