Four fingers counting

Four strategies that can guide business leaders to navigate the innovation opportunities during crisis

Monday 08 Nov 21

Contact

Jason Li-Ying
Professor, Head of Research & Education
DTU Entrepreneurship
+45 45 25 48 56

Recent work by researchers at DTU has provided a simple but powerful framework for business leaders and policy makers to understand and navigate the innovation opportunities under crisis.

“The outbreak and the rapid spread of the COVID-19 has already disrupted lives, community, business, and economies worldwide. Yet crisis is one of the fundamental drivers and motivations for innovation.

There is no comprehensive framework that can lead business leaders and innovators to fully understand how to navigate opportunities under the pandemic. That is why in our research we propose four strategies and scenarios that can guide business leaders to navigate the innovation opportunities”, Jason Li-Ying,  Professor in Corporate Entrepreneurship and Innovation and Head of Research at DTU Entrepreneurship.

The four strategies include:

  • Consolidators
  • Newcomers
  • Option makers
  • Reorganizers

In the video below Jason Li-Ying describes the headlines of the four strategies and how businesses can capitalize on a crisis.



The above video is the second in a series of research videos presented by DTU Entrepreneurship. More will follow during the autumn of 2021. See the first video here

About research in innovation and corporate entrepreneurship

We conduct research on corporate entrepreneurship by examining how the institutional environment (e.g., governmental innovation policy) and the managerial characteristics (e.g., human capital, political capital) influence firm-level innovation and entrepreneurship.

“We call for the collaboration between the private and public sectors to work hand-in-hand, not only to battle against the virus but to collaboratively create a new sustainable way of living”, says Jason Li-Ying. 

Read the paper "Four strategies that can guide business leaders to navigate the innovation opportunities during crisis

Do you want to explore more about our research in innovation and corporate entrepreneurship

Reach out to Professor, Head of Research, Jason Li-Ying

Examples of published papers 
Examples of PhD projects 

About research at DTU Entrepreneurship in general

We focus on evidence-based research to tackle a wide range of issues and provide opportunities for social and economic change.

Creating new knowledge that matters

The Centre for Technology Entrepreneurship puts evidence-based research in focus on a wide range of management, pedagogic, and policy issues related to entrepreneurship and innovation. 

Our research promotes technology-based entrepreneurship by generating, disseminating, and applying knowledge and competencies to education and business development within and beyond DTU. 

Researchers conduct both conceptual and empirical research using various research methods to create societal impact. Drawing upon DTU’s research excellence, the Centre collaborates closely with students, researchers, startup communities, industries, investors, and policymakers.

Do you want to explore more about research at DTU Entrepreneurship

Reach out to Professor, Head of Research, Jason Li-Ying 

Research areas